Together or separated?

One of the last ads from Israeli cellphone operator Cellcom shows a few IDF soldiers playing soccer resides the wall in the West Bank. The balls isn’t theirs, but from the other side. Some Palestinian(s) throw it over the wall, the Israelis throw it back and a small game starts among the two sides.

This is the ad:



A Facebook group is already asking to pull out the commercial. They argue it is racist. Sincerely, it can be accused of many things -first of all, for not being careful with sensibilities- but not of racism.

Cellcom’s business is tending -communication- bridges among the people. Both Palestinians and Israelis, because its network covers all the region. If in Hamas’ HQ in Gaza, or in the Knesset in Jerusalem, ones and the others were doing the same, we should be now talking about the shameful wall mirror of the one in Berlin.

There is a clear statement in the commercial:

"After all, what are we all after? Just a little fun."

I wish that were true. We wouldn’t be arguing now if it was.


Did you like it? Share it